Dawn's passion for hair and beauty came to fruition shortly after moving from Queens, NY to Coral Springs, FL. Still in high school, Dawn enrolled in beauty school where she excelled.
After graduating, Dawn apprenticed with the renowned Rick Wilson. To this day, Dawn credits Rick for much of her success. "I wouldn't be where I am without him [Rick Wilson]'.
With the tutelage of Rick Wilson and her endless passion, Dawn began working in local salons. It was here that she realized her ultimate goal; to create something that was more than just a salon...
Recognizing Dawn's talent and passion, her parents fully backed her and she was able to break grounds on her first full-service salon in Coral Springs, FL, called Fantasia.
With an emphasis on customer service and client experience Dawn envisioned a full-service salon that was more like a second home for her clients. She also dreamed of creating a salon for stylists of all sorts to bond, grow, and bring the best out of each other.
For more than a decade, Fantasia was the premiere salon in Coral Springs. Dawn made lifelong relationships with her clients and stylists, while continuing to learn and hone her talents.
Nearly 20 years after relocating from Coral Springs to Delray Beach, Dawn Edwards and her team have done it again. With the open of DES comes a new community of treasured guests, valued interaction and an overall positive impact on the the surrounding area that Edwards loves so much.